Upselling and the sales process with the USRPT ebook



Step 1: Buy the ebook and course, $25, with the BUY Now Button.

Step 2: Buyers see an UPSIDE option to join the Rookie Coaches Mastermind Group.

  • The Mastermind Group costs $35.
  • Joining the Mastermind also grants access to the USRPT ebook and the USRPT course.
  • Pay an extra $10, or not.

SendOwl notes:

  • Only ONE upsell can be used at each step, not two or more.
  • ONE upsell be used before the payment AND then another UPSELL after the payment.
Upsell #1 on SendOwl

Step #3: Buyer inputs credit card information. Hits submit.

  • A second upsell offer comes into view for joining ISCA so as to gain access to the Global Library.
Upsell image / example for joining ISCA at $50


  1. USRPT ebook and course, $25, total.
  2. Rookie Coaches Masterming, new total is $35.
  3. Joining ISCA for $50, new total is $85.

About the author 

Mark Rauterkus

Mark Rauterkus, is the webmaster for ISCA. Also a swim, SKWIM and water polo coach in Pittsburgh, PA, USA. Cell: 412-298-3432

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